Performance Copywriter
Write the ad copy, video scripts, landing pages and emails for our client brands, and test them.
The role
You write the words in our client brands' ads: primary text, headlines and scripts for video ads, plus the landing pages and emails they lead to.
The copy is direct response. Each test tells you which lines sold. You write in English and Hinglish, and you read reviews and comments to learn how customers talk about the product.
You work with the creative strategist on angles and with the media buyers on which copy wins.
Your week, roughly
- MondayRead last week's copy tests and the newest customer reviews for each brand.
- TuesdayWrite ad copy and video scripts for the week's briefs.
- Wednesday and ThursdayLanding page and email copy. Revisions.
- FridayWrite the next round of headline and hook tests.
What we look for
- Two or more years writing ad copy for D2C brands, with results you can share.
- Plain English, and Hinglish that sounds like a person talking.
- You can write ten headlines for one product and pick the ones to test first.
- You read reviews and support tickets before you write.
Where it leads
Senior copywriter, then creative strategist.
Tools
- Google Docs
- Meta Ads Manager
- Meta Ad Library
- Klaviyo
- Shopify
Apply
Apply for Performance Copywriter
A person on our team reads every application and you get an answer by email within three working days.
The cover note is the best signal we get. Two or three honest paragraphs about work you are proud of beat a polished resume.
Questions first? careers@boringcommerce.com
Other open roles
- Creative StrategistDecide what ads we make next for each brand, brief them, and read what sold.Mid level, 2 to 5 yearsHyderabad, hybrid₹5L to ₹9L a year
- Graphic Designer, Performance AdsDesign the static ads and carousels our client brands run on Meta and Google, in volume.Mid level, 1 to 4 yearsHyderabad, hybrid₹4L to ₹7L a year
- Video Editor, Performance AdsCut the short video ads our client brands run on Reels, Stories and Shorts.Mid level, 1 to 4 yearsHyderabad, hybrid₹3.5L to ₹6L a year