Talent pool, roles at D2C brands
Retention and CRM Manager
Owns a D2C brand's repeat revenue: email, SMS and WhatsApp flows, campaigns and segments.
The role at a D2C brand
The retention manager owns repeat revenue: email, SMS and WhatsApp flows, campaigns and segments. Welcome, abandoned cart, post-purchase, win-back and the monthly campaign calendar.
At Indian D2C brands WhatsApp often outsells email, and COD confirmation messages cut RTO. The role is judged on repeat rate and revenue per customer, read by cohort.
What brands look for
- Flow and segment design
- WhatsApp campaigns and COD confirmation
- Cohorts, repeat rate and LTV
- Testing offers, timing and subject lines
Tools
- Klaviyo
- WATI
- Gupshup
- MoEngage
- Shopify
Join the pool
Join the pool for Retention and CRM Manager
A person on our team reads every application and you get an answer by email within three working days.
When a brand we work with hires for this role, we contact people in the pool first. Nothing goes to a brand until you say yes to that specific job.
Questions first? careers@boringcommerce.com
More talent pool roles
- CRO SpecialistFinds where a D2C store loses buyers and tests the fixes on product pages, cart and checkout.Mid level to senior₹5L to ₹12L a yeartypical at D2C brands
- E-commerce Data AnalystTurns a D2C brand's orders, ad spend and site data into numbers the team trusts.Junior to mid level₹5L to ₹12L a yeartypical at D2C brands
- Social Media ManagerRuns a D2C brand's organic Instagram and YouTube: calendar, Reels, shoots and community.Junior to mid level₹3L to ₹12L a yeartypical at D2C brands
- Influencer Marketing ManagerFinds and runs creators for a D2C brand, and tracks what each one sold.Junior to mid level₹3L to ₹12L a yeartypical at D2C brands